Sound & Communications

Overview
Our industry is composed of professionals who
design, specify and install audio and AV systems for
venues such as houses of worship, education, retail,
government, corporate facilities, hotels, restaurants,
stadiums, theme parks and other types of commercial
applications.

Our audience includes systems integrators, contractors,
consultants, AV service professionals, distributors,
manufacturers’ representatives, IT professionals in AV,
government and education professionals who operate andmaintain AV and communication systems, as well as venue system administrators/managers.

Over the years, this market has evolved as technology advances have expanded the capabilities of audio and AV systems. In recent years, IT convergence has advanced these systems even further. The most sophisticated control and distribution is now happening due in large part to IT. Sound & Communications
provides the market with coverage of these technology
advances and applications. In addition, Sound & Communications features editorial on video, audio, business, news, new products and other industry information on a monthly basis, written by the most accomplished industry professionals.

Editorial
David A. Silverman, Editor
A publishing veteran, David has been editing magazines and books about the AV, photographic and printing fields for more than 35 years. David is a former Associate Publisher of Audio Visual Communications magazine, PEI and other publications, and edited the first InfoComm (then NAVA) Trade Show Daily in 1977.

Sight Lines
For more than nine years, leading industry AV consultant Gary Kayye, CTS, has been keeping readers informed with this monthly column that features technology, business, market trends and standardization issues. Gary was named Educator of Year by InfoComm International in 2003.

Sound Advice
David Marsh, FASA, of Penton Marsh Kinsella, is a fellow of the Acoustical Society of America and on the board of directors of the National Council of Acoustical Consultants. He has more than 20 years of experience in architectural and environmental acoustics as well as design of sound and audio-video systems.

Down to Business
A Chicago-based consultant, David McNutt has over 30 years of marketing, sales, management, research and technical experience in the audio and video industry. David provides monthly news and analysis about business trends that affect the sound and communications industry.

OTHER CONTRIBUTORS:
David Lee Jr., PhD – Orlando, Florida-based David Lee Jr., PhD, CEO of Lee Communication Inc., has an extensive academic background in the field of communication and is a licensed minister. He has more than 25 years of experience in the audio/video industry and is a member of Sound & Communications' Technical Council. Traveling extensively, he consults with churches, organizations and governments on projects in more than 50 countries, including Asia, Africa, Europe, South America and the United States.

Thomas C. Rauscher – President of Archi-Technology, LLC, Rochester NY, which provides consulting, project management and documentation services for communications, life safety and automation projects, Tom was one of the driving forces behind the newest MasterFormat update.

R. David Read – His broad range of knowledge and writing provide the industry with reports on trade
shows, business, applications and technology.

Jim Stokes – An AV industry veteran with more than 35 years of experience. Jim’s exceptional application features provide extensive detail and scope on AV topics.

Tony Warner, CTS-D – Tony Warner, CTS-D, writes for Sound & Communications about Architectural Perspectives. He is director of the Audio-Visual Design group for RTKL, a 60-year-old worldwide planning, architecture, design and creative services organization. He has worked on projects for such clients as the US State Department, the US House of Representatives, the National Institutes of Health and the US Naval Academy.

Circulation
Sound & Communications’ focused circulation reaches the largest number of professionals involved with the specification of audio and AV products. Up 17% in 2005 alone, more than 25,500 qualified audited subscribers worldwide request Sound & Communications, making us the largest circulated publication in the trade.

Sound & Communications’ core readership includes systems integrators, contractors and consultants.
Sound & Communications also reaches other professionals involved with specifying products,
including government, education, IT and venue system engineers involved with the operation and maintenance of their facilities’ AV systems. No other magazine delivers such a comprehensive scope of vital professional readership in the marketplace.

Sound & Communications is one of the rare trade publications that is 100% requested by its readership. Other publications usually resort to association rosters and “other sources” to get their circulation numbers higher; Sound & Communications does not.

Research
ANNUAL WORSHIP CENTER SURVEY
An in-depth study of the largest venue application area of the commercial AV market. This end user study provides valuable insight into the system requirements of the house of worship.

ANNUAL COMMERCIAL SYSTEMS INTEGRATION SURVEY
(published with the July issue): Our annual survey report on the contracting community.

DATA SCAN
Our monthly examination of the data we gather for the reports mentioned above. Published opposite the inside back cover in every issue of Sound & Communications.

Additional Marketing Opportunities
Blue Book and www.bluebookonline.net
For five decades, Blue Book has provided the low voltage systems integration and contracting community the most useful source of suppliers of AV products and services.

IT/AV Report
A supplement to Sound & Communications. IT/AV Report has bonus distribution to the major trade shows in the industry, plus trade associations that address IT, government and educational communication areas.

Reader Response Service
A professional reader response (bingo lead) service provides advertisers with sales leads twice a week via email. There is no additional charge for this service.

Bonus Lead Program
Contracted advertisers receive leads from readers who are interested in information on product categories the advertiser provides products for.

The CenterStage
A product showcase for contracted advertisers. These are earned based on the size and frequency of the contracted ad schedule. CenterStage profiles can be scheduled for specific issues of Sound & Communications.

Connect-TV
A closed circuit news program produced daily for NSCA and InfoComm. The programs are broadcast throughout the convention center as well as affiliated hotels. Streamed video can be seen after the shows at www.soundandcommunications.com/conventiontv.

Sound & Communications, the magazine for systems integrators, contractors and consultants, has defined an industry since 1955. With more than 50 years of publishing excellence, Sound & Communications is a market institution.

Sound & Communications, in addition to providing important industry information, also serves as a communicator for the various elements that comprise this strong and dynamic market. From systems for the local house of worship or a boardroom tele-conferencing system to the most intricate audio visual systems at a major college or government campus, Sound & Communications addresses every aspect of commercial systems from small to grand.

No other publication provides information with this depth or detail and serves the needs of the industry as comprehensively as the high-quality environment of Sound & Communications.

POSTSCRIPT instructions (prepres)