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Music & Sound Retailer |
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Overview
The Retailer is plugged into MI the best. We’re the first
to market, because the market talks to us first.
When First Act took Brook Mays
to court, The
Retailer was there first. When MARS closed its doors, The Retailer
was the one opening the news up to readers. When news happened this
year, The Music & Sound Retailer broke it with context and in-depth
analysis. For over 20 years, we have been there to inform you of
the latest news affecting MI.
Editorial
Departments
Buzz: At the front of the magazine, the “Buzz”
news sections include “The Latest,” “Industry,”
“Artist,” “Dealer,” “People,”
“Product Showcase,” and “Products.”
RoundTable: A sounding board for top industry figures
to share ideas on the important issues of the day.
Retailer Review: We get a famous end-user to review
a product and describe what he/she thinks about it. Retailers use
this information to help sell products even better.
MI Spy: This may very well be the most popular
read in any trade magazine, as it follows the antics of the Spy
who reports on his covert visits to MI stores and tell all —
good and bad!
Five Minutes With…: Here, we post interviews
with the top executives in the business.
Birth of a Product: Our newest department interviews
the person behind a product and describes challenges faced when
bringing it to market, as well as the overall process behind it.
Pure Profit: Ravi, the former Hanson guitarist,
delivers perspectives on the ways stores can conduct and advance
their business.
Veddatorial: The trusty and knowledgeable retail
veteran Dan Vedda gives us his highly touted column, shedding light
on the day’s pressing subjects in the way that only he can,
with a smart and studious bid to offer readers solutions to problems
and concerns.
Top Ten: This old standard is one of the most referred-to
guides around, breaking down the most popular products by category
at a given moment in time.
Curtain Call: Appearing at the end of the magazine,
“Curtain Call” gives musicians the opportunity to relate
their most memorable music retail experiences.
Circulation
We have the highest audited circulation of any MI trade magazine—period.
In contrast to our competitors, only 4% of The Retailer’s
circulation comes from manufacturers. No other magazine gets your
advertisement in front of so many key people that affect your bottom
line.
Music & Sound
Awards
For the past 20 years, The Retailer has been tops in rewarding industry
leaders. At every Winter NAMM in Anaheim, we host the Music &
Sound Awards. Dealers, manufacturers, and reps vote for their favorite
retail locations and the best new products.
Value Added
Highest Visibility: Balanced ad-to-edit ratio combined
with the best layout of any trade magazine assures your ad gets
a great location with high visibility.
Tabloid Size: Tabloid magazines, like newspapers,
convey a sense of immediacy that
compels readers to “read me now.”
Proven Results: Since 1995, advertisers that track
dealer response have consistently and overwhelmingly cited The Retailer
as their #1 source for dealer inquiries and sales.
Reader Response Service: This free service for
advertisers helps generate additional sales leads, giving extra
muscle to your marketing efforts. The Retailer is the only trade
magazine providing advertisers with Reader Response.
ConventionTV at NAMM: Produced live on-site each
convention day, ConventionTV brings attendees all the hottest product
news, as well as MI retrospectives. Transmitted to convention hotel
rooms, plus monitors and videowalls throughout the exhibit floor,
ConventionTV is the ultimate “Must See TV.”
MI’s Most Read Trade Magazine! #1
in circulation
since 1996
• Highest circulation of any MI trade publication
• Every ad positioned for maximum impact
• The most visually appealing magazine in MI
• A magazine that people enjoy reading
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